I was a part of the team that developed the graphic assets for the new identity of the AlHilal football team. This project not only allowed us to breathe new life into the brand but also gave us the opportunity to infuse meaning into every element.
The moon represents the Arabic name AlHilal, and its various phases symbolize growth cycles and the enduring nature of athletes. By incorporating this dynamic element, we created a flexible design that offers surprising perspectives and reflects the ambitious spirit of the team.
In merging the Latin ‘H’ with the Arabic crescent arcs, we designed an iconic shield that honors the legacy of AlHilal while embracing a contemporary vision.
Let this remind us that with creativity and collaboration, we can craft identities that inspire and resonate on multiple levels.
